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Barn Tour Event - Strategy <br /> We need to target our true target audience — people that are not involved in <br /> horses. People that have never been on a horse, never had a lesson and are <br /> not aware of stables services or that stables are in their neighborhoods. <br /> We need to leverage other Hugo area business unit's customers by having <br /> them sponsor and promote the Hugo area stables to their customers. <br /> We need to have sponsors commit to a $300 fee to participate in the Hugo <br /> area barn tour event. This fee includes: <br /> • Their name on all newspaper advertisement, all printed materials <br /> and all web sites <br /> • A list of all attendees with email addresses that attend barn tours <br /> • Exhibit space at all barns on the tour <br /> With the fees we receive we will be able to pay for newspaper <br /> advertisements, printed materials, slide presentations for pre-schools, <br /> elementary schools and PTA's. <br /> We will start with Hugo area stables Spring 2012 and prepare for a larger <br /> geographic area for the Spring of 2013. <br /> Tentative budget: <br /> • $1000.00 for '/ page ad in Hugo area newspapers <br /> • $500.00 for a slide presentation and printed handouts for school <br /> presentations. <br /> Action Items <br /> 1. MNSOA — prepare a presentation for parents that lists the Do Not <br /> Do This for your kids, for example do not buy a horse right away <br /> 2. MNSOA — develop a chart that shows the cost of getting kids <br /> involved with horses <br /> 3. MNSOA — develop a chart of the safety practices employed at all <br /> MNSOA stables <br /> 4. Investigate Facebook best practices by MNSOA stables <br /> 1 <br />