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Multimedia Marketing Campaign <br /> Strategic Plan <br /> 1. Define who is your target market? Are there any more? <br /> Developers, CEO's of Businesses, Builders, Real Estate Agents, Investors, and Companies that <br /> manage the development process for businesses and developers. <br /> Businesses looking for a new location or expansion <br /> 2. Do we want to target certain sectors? Should we do a need assessment? <br /> • Restaurants/ Food <br /> • Market Place <br /> • Traditional Downtown Businesses <br /> • Industrial <br /> • Green Businesses <br /> • Medical <br /> • Business Incubators <br /> • Commercial / Retail <br /> 3. What do you want them to do/know? What information does a business owner want? <br /> Communicate the Present Features <br /> Why come to Hugo— location value <br /> Census information <br /> • Charts <br /> • Demographics <br /> The growth of Hugo in the last 5 years <br /> Link to properties that are for sale and/or lease <br /> Traffic Counts <br /> Infrastructure improvements in downtown <br /> One stop shop <br /> No park dedication fees for commercial / industrial development <br />