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Ms. Rachel Juba, Planner July 28, 2013 City of Hugo Page 2 METHODOLOGY The hallmark of Maxfield Research Inc.'s approach to all projects includes the appropriate blending of primary (field) research with secondary research. Primary research includes sur- veys of existing housing and commercial properties, one-on-one interviews with developers, Realtors, commercial brokers, city and government agency staff, and others familiar with real estate issues and market conditions. Secondary research includes data obtained from reliable published sources including the Census Bureau, ESRI, Inc. (a national demographics firm), and Metropolitan Council. Secondary published data is always reviewed carefully in light of other local factors revealed through the primary research that may have an impact on the analysis. The result is a custom analysis that provides the Client with information that is timely and locally pertinent. The Scope of Services on the following pages outlines the tasks that will be conducted to com- plete the analysis. SCOPE OF SERVICES I. Field Analysis of Current Conditions and Land Use A. Complete an inventory of businesses by type in Downtown Hugo through field work. Obtain additional information where available on parcel sizes, parking spaces (on and off-street), building sizes, among other items. Identify parcel ownership and parcels in transition. (NOTE: Maxfield Research Inc. will require the assistance from the City in obtaining some of this data). B. Segment existing businesses by market sector (retail goods, office, services, enter- tainment, recreation, etc.). C. Conduct interviews with Hugo business owners, business association members, city staff, and other key stakeholders to identify past, and current initiatives and key is- sues affecting businesses in the Downtown. D. Assess how any improvements to the community and to the Downtown have strengthened the community; identify the level to which outcomes were achieved; identify the level to which outcomes were expected or unexpected regarding the improvements that have been made or other situations that resulted as an impact from the redevelopment. II. Retail Market Analysis A. Define the trade area for retail goods and services in Downtown Hugo based on community orientation, travel patterns, and proximity to competitive developments. B. Assess the areas that exhibit strength and those that exhibit weakness; analyze how Downtown retail dynamics have changed over the past few years. MAXFIELD RESEARCH INC.