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CONCEPT <br />Tough Mudder is an obstacle course challenge inspired by British Special Forces and designed to test <br />participants' overall strength, stamina, teamwork and mental grit. Tough Mudder places great value in <br />promoting camaraderie throughout the course, designing obstacles that encourage group participation. <br />Participants must commit to helping others complete the course, putting teammates before themselves, and <br />overcoming their fears while having fun. <br />EVENTOVERVEW <br />Tough Mudder held an event at Wild Wings of Oneka for the second time on Saturday, July 15, 2017 and <br />Sunday, July 16, 2017. For the first time in 2017, Tough Mudder Twin Cities consisted of a Tough Mudder, <br />Tough Mudder Half, Tougher Mudder, Tough Mudder X, and Mini Mudder. This report outlines the <br />demographics and travel behavior of Tough Mudder and Tough Mudder Half Twin Cities 2017 participants. <br />DATA iOLUCTIO" <br />Tough Mudder conducted two surveys after the Tough Mudder Twin Cities 2017. <br />1. A post -event survey was sent to all participants immediately after the event asking general questions <br />related to customer satisfaction, obstacle innovation and participant demographics. <br />2. A second survey was sent to all participants asking questions around travel behavior, daily expenditures <br />and specific questions around participant experience in the community. <br />ICU _� <br />K€a�vunRr� <br />