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• Senior housing is a development opportunity for the City and will likely not become <br />overly saturated in the near term. Senior housing is more about 85 year olds than 65 <br />year olds. Therefore, the peak of Baby Boomer senior housing demand may still be 20 <br />years away. Senior cooperatives are a workable model in Minnesota and could be an <br />opportunity for Hugo which typically attracts the younger independent senior population. <br />The success of coops often depends on the ability of buyers to sell their existing homes <br />which are usually in relatively close proximity to a new development. <br />• Trails and sidewalks are important. Especially those that connect important places <br />along safe and interesting routes. <br />• Plan around Hugo's assets. Sometimes cities attempt to promote development that <br />doesn't fit with who they are. Focus on Hugo's wonderful assets and how they play into <br />the long-term development potential of the City. (Re)development is a relationship <br />business. Hugo has a great story to tell and should be shared proactively with the <br />development community and as opportunities arise. <br />• The Great Recession seriously affected the development community. Qualified <br />developers who remain in business are selective about the communities in which they <br />work and are looking for predictability and flexibility. Cities which embrace <br />collaborative approaches to solving problems, identify and pursue partnerships, manage <br />development risks, improve decision making skills and develop clear expectations will be <br />attractive locations for great (re)development. Developers are much more reluctant to <br />invest their limited "pursuit capital" in cities which have not invested the time and energy <br />needed to achieve a commonly held vision. <br />• It's OK to say no. Sometimes it is necessary to say no and demand a better development <br />product. However, it is critically important to provide a clear understanding to the <br />development community about what is expected and achievable. A fast "no" is better <br />than a slow "maybe" from a developer's standpoint — time adds costs to a project and can <br />kill deals. <br />• Successful communities develop a clear vision, react appropriately to opportunities, <br />create innovative financial tools and leverage their key assets. Leadership and <br />"consistency of vision" are keys to successful communities, especially the alignment of <br />policy direction between elected officials, appointed officials and staff. Developers' <br />greatest enemies are uncertainty and risk. Both developers and lenders are even more risk <br />averse now, so communities that can be very clear about their expectations and have <br />policies and procedures that expedite approvals for projects that are consistent with their <br />vision will prevail. <br />3 <br />