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Table of Contents <br />TitlePage..................................................................................................1 <br />Non-Disclosure...........................................................................................2 <br />Tableof Contents.....................................................................................3-4 <br />1.0 Executive Summary...........................................................................6 <br />1.1 Business Objectives......................................................................6 <br />1.2 Mission Statement.........................................................................6 <br />1.3 Guiding Principles..........................................................................7 <br />1.4 Keys to Success...........................................................................7 <br />2.0 Company Description..........................................................................9 <br />2.1 Ownership....................................................................................9 <br />2.2 Legal Form..................................................................................10 <br />2.3 Start -Up Money............................................................................10 <br />2.4 Location and Facilities....................................................................10 <br />3.0 Services............................................................................................10 <br />3.1 Daily Operations and Production......................................................10 <br />3.2 Competitive Analysis......................................................................11 <br />3.3 Suppliers.....................................................................................11 <br />3.4 Management Controls....................................................................12 <br />3.5 Administrative Systems...................................................................12 <br />4.0 Market Analysis.................................................................................13 <br />4.0 Market Segments..........................................................................13 <br />4.1 Target Market Strategy...................................................................14 <br />4.2 Market Needs................................................................................14 <br />4.3 Positioning...................................................................................14 <br />5.0 Position strategy and Implementation...................................................15 <br />5.1 <br />Strengths......................................................................................15 <br />5.2 <br />Weaknesses.................................................................................16 <br />5.3 <br />Opportunities.................................................................................16 <br />5.4 <br />Threats........................................................................................16 <br />5.5 <br />Unique Selling Proposition (USP)......................................................16 <br />5.6 <br />Competitive Edge...........................................................................16 <br />5.7 <br />Marketing Strategy, Promotion and Advertising Strategies ......................17 <br />6.0 Sales................................................................................................18 <br />6.1 Sales Forecast...............................................................................18 <br />6.2 Legal.............................................................................................18 <br />6.3 Milestones.....................................................................................18 <br />3 <br />