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that would consist of public relations, advertising, and sales. There were several indications within the BR&E surveys that suggested that businesses wanted help promoting their business with an emphasis on advertizing. Over the next several months the project team will be working on putting together a marketing plan for the City and incorporating ways to help the businesses in Hugo. The marketing plan will also help recruit new businesses into the City. Some of the goals for the marketing plan include a City slogan, multimedia campaign, visitor guidebook, and tradeshows. The project team suggested that the City partner with the local business associations to put together portions of the marketing plan for the City. This committee will be led by Rachel Simone, Tom Weidt, Louis Melamed, Bridgett Backman, Gretchen Boyd and Michele Tesser. Priority Project #2: Create, Coordinate, and Encourage Events Businesses thrive in attractive communities. These attractive communities have amenities and opportunities that draw resources the businesses require. These resources can be quite varied, ranging from quality employees to tourists to developers to complimentary businesses to infrastructure. Businesses need these resources to be successful and profitable. Events could potentially help the City of Hugo be more attractive. Related Survey Results Responding businesses perceive Hugo as a great place to live. When asked to rate their overall opinion of Hugo as a place to live, where 1 equaled "poor" and 5 equaled "excellent", businesses gave Hugo an overall score of 4.16 or "very good", see Figure 3. Figure 3: Overall Opinion of Hugo As a Place to Live 5=Excellent 42% 1=Poor 2=Fair 0% � 5% 3=Good 16% 4=Very Good 37% ©2010 Regents of the University of Minnesota. All rights reserved.