EDA PACKET 06.18.19 - Laserfiche WebLink

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Action Step: City staff, CDA staff and the Hugo EDA will utilize various marketing tools and events to promote and advertise the available city owned land in the downtown. Goal of at least 2 ads in the Minnesota Real Estate Journal 2018 and 2 in 2019. Action Step: City staff with the assistance of CDA staff will coordinate promotional efforts and attend the Minnesota Commercial Association of Realtors (MNCAR) Expo in Minneapolis in October 2018 and 2019 to connect with site selectors and developers. Action Step: City staff with the assistance of CDA staff will meet with and work with potential developers and downtown surrounding property owners whenever possible to promote new opportunities for business development and redevelopment along the Highway 61 corridor. Deliverables: Property owner, developer and site selector meetings will be held beginning in the third quarter of 2018 and will be ongoing. Promotional information and marketing materials for the downtown area and available sites will be updated immediately and the maintaining of these materials will be ongoing. Action Step: Explore updating the 2013 downtown commercial area market study. City staff will get cost estimates, develop a list of options and present information to the EDA for consideration. Deliverables: The Hugo EDA explore hiring a consultant to update/undertake a market study and then report back to the EDA Board, City Council and other local community organizations. The market study update will begin in 2019 or sooner contingent on available funding. Program Cost: TBD 3. Update the Hugo EDA Website Action Step: City staff with the assistance of CDA staff will explore opportunities to update and improve the Hugo EDA website. Updates to the EDA website will include maintaining a list of commercial, industrial and residential projects that are in the planning process, under construction and recently completed. Action Step: City staff will showcase more economic development stories and business updates on the EDA website as well as in the City's Newsletter. Deliverables: Staff will explore options to update the EDA's web presence including, considerations for a potential different web platform, adding an inventory of available land and buildings, listing available business resources and developing a digital marketing plan and materials {digital rollout} for business recruitment, expansions and retention. This will begin in the third quarter of 2018 and will be ongoing. Recommendations will be provided to the EDA members on a regular basis for discussion and input. Program Costs: TBD