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Tough Mudder Twin Cities 2022 Event Operations Plan <br />Festival Area and Services <br />The area in which participants start and finish the course is referred to as “Festival Area”. This area is <br />also where a range of services will be available to all patrons throughout the event weekend. The <br />following table provides a summary of the key services being provided: <br />Check-In All participants and spectators will enter the Festival Area area through <br />the check-in tent. All patrons must have a paid ticket accompanied by a <br />signed waiver upon entry and will be given a wristband once processed. <br />Ticket Sales/Information A Tough Mudder HQ employee and volunteers will staff the “Mudder <br />Services” tent which handles day-of admissions, customer service <br />questions, and lost and found. <br />Bag Drop Participants will be able to check their belongings. <br />Food & Beverage There will be a variety of food and non-alcoholic beverages for sale to all <br />event attendees. There will also be beer for sale in the beer garden for <br />those 21+. <br />Merchandise We will have a tent setup with Tough Mudder apparel for sale. <br />Giveaways Upon crossing the finish line, participants will receive giveaways such as <br />product samples, t-shirt, and headband. <br />Partner Activations Within the Festival Area, there will be a number of features sponsored by <br />our local and national partners. <br />Rinse Stations A rinse area will be available in the Festival Area. <br />Entertainment Music will be played throughout the Festival Area via speakers for the <br />duration of the event. There will also be an emcee at the Start Line and <br />Finish Line. <br />For a full Festival Area map, see Appendix C. <br />Food and Alcohol Services <br />Tough Mudder Twin Cities 2022 will have food, non-alcoholic beverages, and beer for sale to all patrons <br />on-site during the event weekend. In addition to purchased items, there will be a number of samples <br />and potable water available for participants on course. <br />Food Concessionaire Various Food Trucks <br />Alcohol Concessionaire/Non-Profit Group Lake Monster Brewing Co. <br />Alcohol Service Hours Saturday: 9:00 AM – 6:00 PM <br />Sunday: 10:00 AM – 5:00 PM <br />Product Sampling (Course and Finish Line)Bob’s Bars, Electrolytes, Bananas <br />Potable Water Locations 6 – Course <br />4 – Festival Area <br />Identification Checks: All participants and spectators wishing to enter the event area will be required <br />to show ID at the registration tents prior to entering the Festival Area. They’ll be given an identifiable <br />wristband indicating they are over 21, and this wristband will be checked at any point of sale. Roughly <br />87% of participants are 21+ years of age. <br />Additional Checkpoints: In the event that a participant wearing a wristband may appear to be under <br />the age of 21, an escort will be provided to allow the participant to retrieve his/her ID from the Bag <br />11/16