2014.01.14 EDA Agenda Packet - Laserfiche WebLink

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HIGH POINTE RL�ALGGA. "ff rho Tu "' ` REPRESENTATION PROCESS The ultimate goal, and the primary focus for Seller Representation is to structure a transaction that meets your goals, while ensuring your objectives meet current market conditions. Our Seller Representatives will adhere to a well developed marketing plan, matching your disposition objectives with the right buyers. NLkRKETING YOUR PROPERTY Wakota Commercial Advisors will market your property to appropriate prospective buyers and real estate brokers, by creating an electronic brochure highlighting all aspects of the Hugo Land, a hard -copy property brochure to be handed out on property tours, an informational postcard for target mailings, and an informational broadcast email to be sent to our various databases. We will place your property information on all available web based databases, including Loopnet, AfNCAR, and Wakota.com. In addition to our marketing efforts described above, we will perform one of the most basic principals known to our business — we'll cold call. The art of cold calling has been lost in today's high-tech environment. The Cold Call is the most basic function that we all learn (or hear about) when entering the commercial real estate arena, yet it's the most under-utilized facet in most commercial real estate firms. As discussed, at Wakota Commercial Advisors we are selective in the choosing the projects we work on and clients with whom we work. We're not choosy because we're arrogant, we're choosy because we go into every listing with one goal in mind: to get the deal done. Therefore, we do not take on listings simply to put a sign on the property and hope that a property sells. We live by the motto: "You don't get what you deserve, you get what you negotiate". We always have been, and ala ays will be, RELATIONSHIP oriented, not TRANSACTION oriented. The most important aspect of the marketing of your asset is direct communication. The buyer for this property will be found by investigating, compiling, cataloguing and calling on all restaurant groups nationwide. It is unlikely that this property will sell from a postcard mailing or a sign call. This property will be sold by calling on qualified buyers from all areas of the state and region. We have already begun to compile a hit list of buyers for this property. We are extremely confident we will sell this quality land site.