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Walmart Stores Go Small and Urban http:/!plannersweb.com/2014,'02.'walmart-stores-go-small-urban/?prin... <br />What About Smaller Towns & Suburbs? <br />While Walmart is clearly evolving to fit into cities, there is also evidence that the retail giant is willing to <br />break the mold in smaller towns and suburbs. This is because retail store size is shrinking due to the <br />growth of internet shopping and also because suburbs are changing to stay competitive. <br />Target, Whole Foods, Safeway, Giant, and other chains are already breaking the rules by building smaller <br />footprint stores in multi -story buildings and mixed use developments. <br />Walmart has recently opened several small town stores with parking under the building or with solar <br />installations on the roof. <br />What impact Walmart and other big box retailers will have on cities and the neighborhoods where they <br />locate remains to be seen. Harriet Tregoning, the planning Director in Washington, DC, says that <br />"Walmart does not offer any meaningful shopping experience. It competes solely on price and <br />convenience." 5 Her message to small businesses is that "if you are in direct competition with Walmart <br />you are in the wrong business to begin with." Instead she says "businesses that offer something Walmart <br />can't like bars, restaurants and stores selling specialty goods or offering personalized levels of service — <br />will continue to thrive." <br />In some ways, the idea of national chains opening big new urban stores is a <br />return to the way things once were. In 1960, we called it department store. <br />Today we call it a Walmart. <br />Ed McMahon is one of the country's most incisive analysts of planning and land use <br />issues and trends. He holds the Charles Fraser Chair on Sustainable Development <br />and is a Senior Resident Fellow at the Urban Land Institute in Washington, DC. <br />McMahon is a frequent speaker at conferences on planning and land development. <br />Over the past 21 years, we've been pleased to have published more than two dozen <br />articles by McMahon in the Planning Commissioners Journal, and now on <br />Plan ne rsWeb.com. <br />Notes: <br />1. Dan Maloutt, "Walmart's 6 DC stores: Some will be urban, some won't" (Greater Greater <br />Washington blog, April 26, 2012) 4- <br />2. <br />2. Allison Brooks, "The world's tiniest Walmart opens in Atlanta" (Atlanta Magazine, Aug. 14, 2013 <br />3. Todd Gill, "Now open: Walmart on Campus" (Fayetteville Flyer, Jan. 14, 2011). *-a <br />4. Ryan Holeywell, "Walmart Makes Its Urban Debut" (Governing Magazine, June 2012) <br />6 of 7 2/28/2014 11:50 AM <br />