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Identify Target Business Market <br />Based on the strengths and weaknesses identified for the City, the target <br />business market should be identified. Criteria should be established for desirable <br />businesses, including type of business, size of business, quality of business, type <br />of jobs, types of service. Separate parameters may be established for each <br />market sector including office, retail, industrial and medical. <br />So far, the EDA has discouraged the development of typical large, "big box," <br />style retailers, but has encouraged the development of smaller neighborhood <br />style shopping centers. The EDA has encouraged and has been successful in <br />attracting manufacturing businesses that would create jobs that are desirable for <br />much of Hugo's population. The EDA has also recommended that the City <br />provide locations for many of the small home based businesses that are located <br />in some areas of rural Hugo. Such an area would allow for significant outdoor <br />storage of materials and lesser design standards to encourage the expansion of <br />small businesses within the City. <br />Guide Land Use for Target Business Market <br />The Land Use Plan Chapter identifies locations for future industrial, retail, and <br />office development. The land use plan should be used to guide new businesses <br />to suitable land for new business development. Land is identified within the land <br />use plan where businesses are likely to succeed with good access to <br />transportation, utilities, and proximity to the workforce. The City's website is <br />intended to become a resource for potential business owners who may wish to <br />locate on developed property. On the website, available commercial land in the <br />City will be listed, and through the listings, property owners may be contacted <br />about available space for sale or lease. <br />The City should provide areas for office and medical development that are <br />distinct from retail areas. Due to the City's support of life -cycle housing, <br />additional housing options are being provided for the senior population, which in <br />turn is creating a demand for additional medical development. In addition, much <br />of the new single-family residential development in the City is affordable only to <br />those earning higher incomes. Many of the professionals now living in the City <br />are creating a demand for professional office and service space. Identifying <br />specific areas for medical and office development will also preserve prime retail <br />space along high traffic corridors for retail development. The land use plan <br />includes a category for "business park" development that will be well suited for <br />office, medical, and light industrial uses along key transportation corridors. <br />Market the Ci y <br />The City should market its strengths and opportunities to desirable businesses. <br />Simply making the information available to the business community is the first <br />Chapter 6 _ 6-4 <br />Economic Development Plan' <br />1 "'HU- <br />