10-13-05 Planning Comm. Agenda - Laserfiche WebLink

Home Browse Search

-t'- the spot, to suit the demographics of the people passing by throughout the day or week. This allows the business owner to advertise specials, display public service informatiot, or provide other items of public interest in a manner that can be quickly and easily read by those passing at any given time. Consequently, the effectiveness of an electronic message center is not limited by the space or surface area constraints that hamper business communication on reader boards. ~~ I'dlost Common Types The industry is constantly improvise existing technologies and devising new technolosies. As message center technologies have developed, several display types have become prominent. These displays may present a few lines of copy, or can fill the whole sign The sophistication of electronic "f~ pYdOr 1"estl^aint exists when speech is conditioned message signs is truly amazing an upon the prior" approval of public officials.... The electronic sign technology i 03"dinance Ye ZCireS en aoZn the (el"n2itJ 7" continuing to advance at breathtaking pace. This rapidly wheneve developing technology and message' corresponding fall in technology cos ]ras made it possible for even asmall change a business to produce high-impac author"Zty changeable copy video/graphi displays. Ithas also led to regulatory conflicts, most often due to outdated codes, a stazk misunderstanding of the purpose of on-premise signage, o and false assumptions about traffic safety. Because the regulatory reaction has frequently focused on the electronic message center, the balance of this Signline will focus on these particular signs. However, the principles addressed apply equally to all forms of changeable copy signs. ~ q g b g p p ocess r there is a proposed 'changing of the on a sign. Requil^ing official permission to sign's message is distul^bingly suggestive of to sanction the message itself. " King Enterprises, Inc., et al v. Thomas Township 215 F.Supp 2d. 891 (E.D. Mich, 2002) face with pictures and/or information. The newest technology provides everything from monochrome (single color) to full color, as well as full action to produce television quality pictures and copy. Typically, computers control the signs, switching arrays of light +Y sgnline 40.PmJ 4 3/1312003. 12:45 PM . 1 1 . ne and temperature dis tave common too/s used by banks and lending institutions seeking to brand their sites and become landmarks in their communities.