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Example: <br />Oftentimes a display operator will choose to have a text message scroll onto the <br />display and then "wipe-off" as if the frame has been turned like the page of a <br />book. <br />If a display has the capabilities to display graphics, logos or even video, it is <br />common for the display operator to add motion to these images. <br />Example: <br />A display operator at a school may wish to create an animation where their <br />school's mascot charges across a football field and runs over the competing <br />school's mascot. <br />Video-capable displays can operate much like a television. These displays can <br />show live video, recorded video, graphics, logos, animations and text. <br />All display capabilities are securely in the hands of the display operators. They are <br />ultimately responsible for what type of, and how, information is displayed on their <br />changeable message sign. <br />Traffic Safety Considerations <br />Electronic message displays (EMDs) are capable of a broad variation of <br />operations, from fully-static to fully-animated. In exterior sign use, they are often <br />placed where they are visible to oncoming traffic. Concerns are often raised as <br />communities change their sign codes to expressly permit such signage about the <br />traffic safety implications for signage with moving messages. These concerns are <br />largely unfounded. <br />EMDs have been in operation for many years. As is typical with many <br />technological advances, the regulatory environment has been slow to respond to <br />advances in the technology itself. In 1978, after many years of the use of <br />electronic signs, Congress first passed legislation dealing with the use of <br />illuminated variable message signs along the interstate and federal aid primary <br />highway system. The Surface Transportation Assistance Act permitted electronic <br />message display signs, subject to state law, provided each message remained <br />fixed on the display surface but "which may be changed at reasonable intervals by <br />electronic process or remote control," and did not include "any flashing, <br />intermittent or moving light or lights." 23 U.S.C. § 131. <br />In 1980, and in response to safety concerns over EMDs along highways, the <br />Federal Highway Administration published a report titled "Safety and <br />Environmental Design Considerations in the Use of Commercial Electronic Variable- <br />4 <br />24- <br />