06-06-2018 Council Packet - Laserfiche WebLink

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5 NWHP has experienced significant growth in our organization’s lending capacity over the last several years. To put our last 2 years into perspective, over the previous 5 years, we had closed an average of 44 loans a year totaling $825,408 per year. Over the last 2 years, we have closed 559 loans totaling over $5.7MM in funds. Internal Systems NWHP operates to full service locations – one in the Frogtown neighborhood of St. Paul 1.5 blocks from a light rail stop and 3 blocks from the Dale Street exit off I-94 and one in North Minneapolis near the intersection of Glenwood and Penn . While continuing to operate our brick and mortar locations, NWHP has recently put an emphasis on improving our virtual platforms including the services we provide via the internet. This included launching a completely revamped website in 2017. While we have had rave reviews of the informative content and user friendly nature of our new website, the most impactful accolade was receiving the best new website for 2017 for a large organization award at this year’s Dot.org awards hosted by the Minnesota Council of Non-Profits. NWHP also works closely with many industry professionals including realtors and loan officers who have come to know NWHP as the go-to resource for community loans in the Twin Cities. We have recently started hosting “Networking with NeighborWorks”, which is a monthly gathering that brings industry professionals together to let them know about the products we are currently offering and to learn from their work in the field. Our first gathering had over 15 industry professionals attend. NWHP also works with partners to tailor outreach to local communities and we would welcome the opportunity to work with Little Canada on promotion of this program. Our comprehensive outreach and marketing program includes the following: building referral networks of industry partners like Realtors, mortgage lenders, and other nonprofit organizations; online advertising and social media presence (Facebook, Instagram, Twitter); community events; earned media; print advertising; and distribution of fliers. Targeted online advertising and leads management are growth areas for our marketing strategy that have been employed more heavily in 2018. NWHP will continue to further build our pipe line and increase engagement with potential customers using the following approaches: • Greater use of Google AdWords and AdGrants • Deployment of financial education “mini workshops” with community partners • Presentations to potential partners including realty and mortgage offices • Hosting a monthly partner open house to highlight NWHP’s range of services to get customers on the path to homeownership 8