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© 2018 Regents of the University of Minnesota.  All rights reserved. University of Minnesota Extension is an equal opportunity educator and employer.  In  <br />accordance with the Americans with Disabilities Act, this material is available in alternative formats upon request. Direct requests to 612‐625‐8233. <br />Printed on recycled and recyclable paper with at least 10 percent postconsumer waste material.   <br />Comparisons with Other Area Cities  <br />There are several ways to measure performance other than dollars of sales. Economists expect <br />cities of larger populations to have more sales since their potential customer base is larger. A way <br />to compensate for that in a retail trade analysis is to measure the pull factor, which compares the <br />local taxable sales per capita to that of the state. A pull factor index higher than 1.0 usually <br />indicates that businesses are pulling in customers from outside their city. A lower pull factor <br />usually indicates residents are leaving the community to make purchases. <br />In 2016 Little Canada had a pull factor 1.28. Per capita taxable sales in 2016 were estimated to be <br />$11,719 locally and $9,089 for Minnesota. The city has been increasing its pull factor significantly <br />between 2012 and 2016 from 0.94 to 1.28 while comparison communities have experienced <br />decreasing pull factors in the last few years. <br />0.00 <br />0.20 <br />0.40 <br />0.60 <br />0.80 <br />1.00 <br />1.20 <br />1.40 <br />1.60 <br />1.80 <br />Pull Factors <br />Little Canada Arden Hills North St. Paul Vadnais Heights <br />2