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<br />Brand Style Guide <br />A brand style guide outlining guidelines for the overall City <br />of Little Canada brand has been drafted. Templates for <br />various commonly utilized items such as letterhead, email <br />signature, and PowerPoint presentations will be provided to <br />staff and council members for utilization. This style guide <br />does not change the overall brand for the city but does <br />provide the opportunity to enhance and expand design <br />through the use of an accent color pallet. The style guide <br />outlines the proper use of color palettes for accessibility in <br />accordance with WCAG guidelines. Finally, allowed logos <br />outside of the primary maple leaf lockup are noted. <br /> <br /> <br />Emergency Communications <br />Staff has met with each department head to determine topics <br />and areas of concern that may require emergency (meaning <br />quick notification required) communications. Once drafted, <br />template language, graphics, and recommended notification <br />plans will be placed in the “shared folder” to ensure access <br />for all staff members. Examples include trash services <br />delayed (already utilized this year), event canceled, weather <br />issues. Staff will also draft talking points for officials should <br />an incident occur. The purpose is to ensure pre-planning, <br />where communicating a message in a timely fashion is <br />crucial. <br /> <br />Strategic Plan Reporting <br />Staff has developed a graphic and easy-to-maintain methodology for tracking strategic plan <br />initiative progress. Meetings with department directors will be occurring over the next few weeks <br />to document status of items, with an update planned for the December 20 City Council <br />Workshop. This reporting will also be built into the website for the public to better visualize <br />progress on strategic initiatives. <br /> <br />Communications: <br />Social Media <br />Facebook, Instagram, and LinkedIn are the major social media platforms the city utilizes. <br />Substantial effort has gone into building these platforms for the purposes of increasing audience <br />reach and enhancing the city brand through consistent graphic work. Prior to July 17, the city did <br />not formally “own” the city LinkedIn page, which has since been corrected.