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Chapter 916: Signs <br /> <br />Page 916-2 <br />2. Maintain, enhance and improve the aesthetic environment of the City by <br />preventing visual clutter that is harmful to the appearance of the community. <br />3. Improve the visual appearance of the City while providing for effective <br />means of communication, consistent with constitutional guarantees and the <br />City's goals of public safety and aesthetics. <br />4. Provide for fair and consistent enforcement of the sign regulations set forth <br />herein under the zoning authority of the City. <br />C. Effect. A sign may be erected, mounted, displayed or maintained in the City if it is <br />in conformance with the provisions of these regulations. The effect of this chapter, <br />as more specifically set forth herein, is to: <br />1. Allow a wide variety of sign types in commercial zones, and a more limited <br />variety of signs in other zones, subject to the standards set forth in this <br />chapter. <br />2. Allow certain small, unobtrusive signs incidental to the principal use of a <br />site in all zones when in compliance with the requirements of this chapter <br />or when required by federal, state or local law. <br />3. Prohibit signs whose location, size, type, illumination or other physical <br />characteristics negatively affect the environment and where the <br />communication can be accomplished by means having a lesser impact on <br />the environment and the public health, safety and welfare. <br />4. Provide for the enforcement of the provisions of this chapter. <br /> <br /> <br />916.020 Definitions <br />A. Sign means any structure, fixture, placard, announcement, declaration, device, <br />demonstration, or insignia used for direction, information, identification, or to advertise <br />or promote any business, product, goods, activity, services, ideas, or interests. A sign <br />shall not be deemed to be include any transparent window cling(s); architectural <br />embellishment(s) of a building not intended to communicate information; murals; any <br />sign or structure that is not visible from an adjacent street, property line or building on <br />an adjacent property. <br />1. Advertising Sign. A billboard, poster panel, painted bulletin board, illuminated <br />neon sign, or other communication device which is used to advertise products, <br />goods, and/or services which are not exclusively related to the premise on which <br />the sign is located. <br />2. Area Identification Sign. A freestanding sign which identifies the name of a single <br />or two-family residential subdivision; a residential planned unit development; <br />multiple residential complex consisting of three (3) or more structures; an office or <br />business structure containing three (3) or more independent operations; a single <br />business consisting of three (3) or more separate structures existing on individual <br />platted lots or as a planned unit development; or any integrated combination of the <br />above. Said sign shall be limited only to the identification of an area or complex