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Chapter 916: Signs <br /> <br /> Page 916-3 <br />and shall not, unless approved by the City Council, contain the name of individual <br />owners or tenants. An area identification sign shall contain no advertising. <br />3. Banner. A sign constructed of cloth, paper, plastic or other material upon which <br />copy is written and supported fastened to buildings or other permanent structures <br />and that is supported or anchored on two (2) or more edges or at three (3) or more <br />corners. Banners also include such signs which are anchored along one edge, or <br />two (2) corners, with weights installed that substantially reduce the reaction of the <br />sign to wind. Banners are only allowed on a temporary basis and may not be used <br />as permanent signage <br />4. Billboard. An off-premises advertising sign in excess of 300 square feet designed <br />to display posters, other composite graphic advertisements, or digital or dynamic <br />displays for products or services sold elsewhere. <br />5. Business Sign. An outdoor sign that portrays, through the use of words, letters or <br />symbols, the type or name of any business conducted on the premises or the name <br />of the individual firm, association, corporation or profession conducting business <br />or selling of a product or service obtainable on the premises. <br />6. Commercial Speech. Speech advertising a business, profession, commodity, <br />service or entertainment. <br />7. Comprehensive Sign Plan. A sign plan for a building and its associated grounds, a <br />multi-building development site or a multi-tenant building indicating the number, <br />types, locations, dimensions, materials, and colors of signs proposed. <br />8. Construction Sign. A temporary sign erected on the premises prior to or during <br />construction, indicating the names of the architects, engineers, landscape <br />architects, contractors or similar artisans, and/or the owners, financial supporters, <br />sponsors, and similar individuals or firms having a role or interest with respect to <br />the structure or project. <br />9. Directional/Information Sign. A sign that guide the movement of vehicles or <br />pedestrians within a property <br />10. Dynamic Display Sign. Any sign designed for outdoor use that is capable of <br />displaying video signal, including, but not limited to, cathode-ray tubes (CRT), <br />light-emitting diode (LED) displays, plasma displays, liquid-crystal displays <br />(LCD), or other technologies used in commercially available televisions or <br />computer monitors. Signs with this technology which are placed by a public <br />agency for the purpose of directing or regulating pedestrian or vehicle movement <br />are exempt from this article. <br />11. Freestanding Sign. A sign that is attached to, erected on, or supported by an <br />architecturally-planned structure (such as a pole, mast, frame, or other structure) <br />that is not itself an integral part of or attached to a building or other structure <br />whose principal function is something other than the support of a sign. This <br />definition includes pylon signs and monument signs. <br />12. Gross Silhouette Area. The area within an outline drawing of the principal building <br />as viewed from the front lot line or from the related public street(s). <br />13. Holiday Display. A display of lights or messages which relate to a specific holiday <br />period. Such displays shall not be considered to be “signs” for the purposes of this <br />ordinance, provided that they do not contain any advertising or business <br />identification.