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<br /> <br /> STAFF REPORT <br /> <br /> <br />TO: Mayor Fischer and Members of City Council <br /> <br />FROM: Laura Linehan, Community Relations Manager <br /> <br />DATE: December 4, 2024 <br /> <br />RE: Approval of Community Survey Firm <br /> <br /> <br />ACTIONS TO BE CONSIDERED: <br />Staff requests City Council consider accepting the quote for a community survey with 60 questions <br />from Morris Leatherman and provide direction to begin a city-wide survey with 60 questions. <br /> <br />BACKGROUND: <br />Historical Context <br />On November 8, 2023, the City Council approved the 2024-2033 Capital Improvement Plan, which <br />includes $28,000 allocated for a community survey. Historically, the city has conducted a community <br />survey, with recent surveys completed in both 2011 and 2018 by The Morris Leatherman Company. <br /> <br />In 2019, the City of Little Canada completed a strategic planning process with an update to that plan <br />conducted in 2022. The 2022 update to the strategic plan included a strategic direction result dedicated <br />to the completion of a community survey. In order to prepare for the upcoming 2025 strategic plan <br />process, staff is looking to issue a request for quotes to receive a formal response from vendors who <br />perform community surveys for local governments. <br /> <br />Research: <br />Staff reached out to three firms that specialize in conducting community surveys to better understand <br />trends, methodology, and timeframe for a potential project. No formal quotes were received during the <br />research. <br /> <br />In discussing methodology with firms, it became clear that methodology, particularly within the <br />development of questions, ability to benchmark, and overall participation requirements varied. <br />However, two firms, shared that the sentiment around government has drastically changed since 2020, <br />making historical data difficult to use for comparative analysis. <br /> <br />REQUEST FOR QUOTES <br />Within the draft request for quotes, staff has outlined several areas of importance in conducting a <br />community survey for the city. Respondents are asked to provide insight into: <br />• Methodology on how sample size is selected <br />• Options for a non-sample group to complete the survey <br />• Translation offerings <br />• Survey Question Development <br />• Community Survey Data Collection <br />• Data Analysis <br />• Online data benchmarking <br />• Timeline for project