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17 <br />CONFIDENTIAL <br />© NEUGER 2025 <br />WORK EXPERIENCE <br />The Results <br />Our strategy focused on highlighting Lanesboro’s <br />reputation as a top destination for trout angling, <br />crafting, and relaxation. To elevate the town’s <br />experiential brand, the developed creative <br />spanned the digital space, utilizing targeted ads <br />and SEO-optimized landing pages including travel <br />itineraries designed to attract tourists from the <br />surrounding three-state area. <br />This tourism marketing plan is driving off-season <br />growth by equipping local businesses with tailored <br />assets and messaging to enhance their marketing <br />efforts, ultimately fostering a stronger off-season <br />economy and encouraging year-round engagement. <br />Chill-Inn Lanesboro