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19 <br />CONFIDENTIAL <br />© NEUGER 2025 <br />WORK EXPERIENCE <br />City of Lanesboro <br />The Results <br />Lanesboro’s new brand stands out and highlights <br />what this charming town has to offer. The icon in the <br />logo represents the Root River flowing through a <br />curved, organic leaf shape. The blue color represents <br />Lanesboro’s natural surroundings including the river <br />and dam, and an earthy copper brown references the <br />bluffs and autumn colors the area is known for. The <br />modernized wordmark gives a hand-crafted, artistic <br />and approachable feel. <br />Welcome to <br />Lanesboro <br />The gem of southeast Minnesota <br />that connects nature and the <br />arts, and supports a thriving <br />community of small businesses. <br />CONTENTS <br />Logos 3 <br />Color 12 <br />Typography 14 <br />Key Messaging 15