12-16-93 Council Minutes - Laserfiche WebLink

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MINUTES CITY COUNCIL DECEMBER 16, 1993 The foregoing resolution was duly seconded by LaValle. Ayes (5) LaValle, Scalze, Pedersen, Aanson, Morelan. Nays (0). Resolution declared adopted. Mr. LaValle introduced the following resolution and moved its adoption: RESOLUTION NO. 93-12-290 - APPROVING THE MINUTES OF THE DECEMBER 8, 1993 CLOSED COUNCIL MEETING AS SUBMITTED The foregoing resolution was duly seconded by Scalze. Ayes (5) LaValle, Scalze, Hanson, Morelan, Pedersen. Nays (0). Resolution declared adopted. ANNOUNCE- Hanson wished the residents of the City Happy Holidays MENTS on behalf of the City Council and Staff. CITY William Morris, Decision Resources, appeared before the SURVEY Council to give a presentation on the background of his PRESEN- firm as well as the work they do in surveys for cities. TATION Some of the cities that have used Decision Resources to conduct surveys are Mounds View, Shoreview, New Brighton, Arden Hills, Little Canada, Vadnais Heights, and Maplewood. Morris reported that Decision Resources has fairly extensive experience in city surveys in the past 5 to 10 years in northern Ramsey County communities. In conducting a city survey, Morris reported that they recommend telephone surveys for several reasons. First random samples are the only way to ensure that there is no bias in responses and that the survey is providing representative grouping. A 400 random sample provides a plus or minus 5% confidence level that the survey results are representative of the community. Morris reported that response rate to a telephone survey is 95%, while the response rate to a mailed survey is likely to be 30%. Another option is an insert in a water bill. However, the number of questions that can be asked is very limited and the response rate is even lower than a full-scale mailed survey. A random telephone survey ensures a representative sample, and there is control over the time line of the actual research. Page 2