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MINUTES <br />CITY COUNCIL <br />DECEMBER 16, 1993 <br />Morris reported that he reviewed the types of uses that <br />were made of recent city surveys his firm has <br />conducted. Topics common to those surveys dealt with <br />park and recreational facilities and needs, budgetary <br />priorities, capital improvement priorities, city <br />service needs, development and redevelopment <br />preferences, and communications. Although recent <br />surveys have had commonalities, they were each unique <br />instruments. <br />Morris reported that the process used for arriving at <br />the survey questions was the same in each community. <br />First a brainstorming session for topics was held. <br />Once these topics were identified, work sessions were <br />held with staff and the City Council to prioritize <br />topics and develop questions. The questions were then <br />tested, and it took about two weeks to do the field <br />work. Morris reported that in doing the actual <br />telephone survey, Decision Resources will attempt to <br />reach a household up to 30 to 40 times, not wanting to <br />make substitutions to the initial household that was <br />selected for the random sample and penalize a household <br />that may have an active lifestyle. Morris reported <br />that once the calling is done, a full analysis <br />including both a written and oral presentation, is made <br />of the results. Morris reported that the timeline for <br />conducting a survey is 10 to 12 weeks from start to <br />finish. The typical survey consists of 60 question <br />units, which is about 70 to 80 questions. Total cost <br />for a 60 question unit survey is $7,500. <br />LaValle asked if representatives of the business or <br />residential communities are typically utilized to help <br />draft the survey questions. <br />Morris replied that some cities have used this help in <br />drafting the survey and others have not. <br />Hanson stated that his concern in using a random sample <br />is whether or not residents in rental units as well as <br />business owners would be contacted. Hanson stated that <br />he wanted some assurance that the survey would tell the <br />Council the feeling of the business community as well <br />as the residential community. <br />Morris then suggested that the survey be divided into <br />two samples, one which would include 250 to 300 <br />residents and the other 100 business owners or <br />managers. Morris pointed out that some questions might <br />be applicable to residents but would not apply to <br />business owners. <br />Morelan asked how the random sample is selected. <br />Page 3 <br />