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MINO`PES <br />CITY COUNCIL <br />FEBRUARY 9, 1994 <br />with the Council, staff, or whomever is assigned to the <br />task to identify the areas that the survey should <br />address. Surveys can address satisfaction with <br />services, community needs and wants, how services are <br />paid for (via taxes or user fees), prioritize services, <br />etc. The key is to get information that is specific <br />enough to take action on it. <br />Anderson reported that the benefits of good marketing <br />research are as follows: <br />A. Provides Information for Decision Making <br />B. Provides a Common Base for Planning <br />C. Can be a Very Democratic Process <br />D. Can Provide Representative Data About People <br />*Attitudes <br />*Opinions <br />*Needs <br />*Satisfaction <br />*Demographics <br />*Behavior <br />Hanson pointed out that there are a good many long-time <br />residents in the City representing generations of past <br />residents. These citizens want to stay in Little <br />Canada. <br />Anderson stated that a survey could identify if there <br />are concerns that residents are being taxed out of the <br />City. <br />Scalze also pointed out that as the City has developed <br />new housing there are a good many new residents as <br />well. Scalze stated that the City would also like to <br />identify what the new residents expect. <br />The Administrator reported that a 1988 community survey <br />showed there was a polarization between new and old <br />residents. <br />Anderson stressed the importance of making sure that <br />information gathered in a survey was accurate and <br />credible, and that the survey was done right. Anderson <br />reported that town meetings are not the best way to <br />gather information since only those people with a <br />specific issue will attend a town meeting. A <br />high-quality survey is a very democratic process. <br />Page 2 <br />