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MINUTES <br />CITY COUNCIL <br />MARCH 6, 1995 <br />would build off the work that has already been done. <br />The work program will be a look at a subset of the <br />community in much more detail than the Comp Plan <br />provides. Fifield stated that his group wants to <br />listen to the City, understand what the City wants to <br />accomplish, and then develop a work program to <br />accomplish the City's desires. Looking at zoning <br />designations is really only one aspect of the process. <br />There are the financing realities to consider, as well <br />as marketing tools and resources. The work program <br />must have a sense of reality to it, but indicate what <br />the City is willing to do to make redevelopment happen. <br />Mary Bujold, Maxfield Group, indicated that her firm <br />would do the marketing research component of the <br />development guide. They would look at demographics of <br />the area, factors relating to retail, office and <br />housing, and provide the market background that would <br />serve as a guide to the planning and development <br />process. Bujold stated that her firm would look at not <br />only the Rice Street corridor, but Little Canada as a <br />suburban community in the Metro area. This will give <br />the City overall direction to anything that comes <br />after. <br />Fahey asked if the marketing study will tell the City <br />what the components the redevelopment should include. <br />For example, would a theater, hotel, and family <br />restaurants be successful components for the long-run. <br />Bujold replied that the marketing study can be very <br />general or very specific. That is, not only telling <br />the types of components which should be included, but <br />sizes as well. <br />Fahey pointed out that the City has been presented with <br />some development concepts for the area, and feels that <br />it needs the opinion of its own experts on what will <br />work for the City in the long-run, and what is the best <br />use of the area for the long term. <br />Fifield pointed out the concept of 112-units of senior <br />cottages that has been proposed. The analysis he is <br />proposing would answer questions such as whether or not <br />this use is right for the site, should it be located <br />some place else, are the number of units feasible. <br />Fifield stated that by focusing on a single site, these <br />types of questions cannot be answered. The various <br />3 <br />