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Bailey Hall Analysis <br />The Event Venue industry will increase to over $67 billion in the next five years. Industry growth <br />will be drive by the following factors: <br />Per capita disposable income– Household disposable income, which is affected by changes in <br />interest rates, wages, taxes and employment, can influence demand for and expenditure within <br />the industry. Per capita disposable income is expected to increase over the next five years, <br />which presents an opportunity for the industry. <br />Corporate profit– Corporate profit is a useful indicator of industry success, as large companies <br />often hold events. Moreover, companies with higher advertising budgets are likely to sponsor <br />and advertise at events. As corporate profit rises, so does corporate spending on industry <br />services. Corporate profit is expected to increase. <br />Number of adults aged 20 to 64– Adults aged 20 to 64 represent the largest market for industry <br />operators because they are the most likely to host and attend events. As a result, demand for <br />industry services is linked to the number of adults within this age bracket. The number of adults <br />aged 20 to 64 is anticipated to rise, representing a potential opportunity for the industry. <br />Customer Analysis <br />“Bailey Hall” will primarily target the following customer profiles: <br />• Teenagers wanting a Sweet 16 Birthday Party, such as Quinceanera <br />• Young couples about to get married <br />• Parents expecting a baby- Baby Showers <br />• Newly engaged females- Bridal Showers <br />• Older couples needing an anniversary milestone celebration or planning a wedding for their son <br />or daughter <br />• Small to medium sized companies that hold corporate gatherings and/or holiday celebrations <br />• Small to medium sized local non-profit organizations that hold annual fundraiser galas and <br />events <br />Bailey Hall Marketing Plan <br />Brand & Value Proposition <br />“Bailey Hall” will offer the unique value proposition to its clientele: <br />• Multiple packages with add on options <br />• Elegant and classy ball room and areas to be able to accommodate all types of events <br />• A dedicated team of highly qualified and customer-service oriented event planners