10-14-10 Planning Comm. Agenda - Laserfiche WebLink

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submitted two alternative plans for the freestanding sign, an illuminated and anon- illuminated option. Beyond that, the sign designs are identical. Each design alternative calls for a masonry base and space for 8 individual tenant identification signs. If the sign is to be illuminated, lighting used to illuminate the sign must be arranged as to deflect light away from the adjacent Rice Street right-of-way. The maximum allowed area and height for freestanding signs relates to the square footage of the building the sign serves. According to the Ordinance, buildings greater than 24,000 square feet in size are allowed a freestanding sign up to 200 square feet in area and 25 feet in height. Thus, the proposed freestanding sign meets applicable area and height requirements. To be noted is that the submitted site plan illustrates as approximate 2 foot setback for the sign along Rice Street. The sign setback should be increased to 5 feet, consistent with minimum Ordinance requirements. Wall Signs Area Requirement. In regard to wall signage, section 903.110. E.5 of the Ordinance allows for sign area equal to a maximum of 15 percent of the building silhouette for multi-tenant buildings. The aggregate area of the allowed signs may be distributed among the various building tenants. In the case of sites having multiple street frontages, the total sign area allowance may be applied to a single fa9ade. North Elevation. On the north side of the building, a total of eight individual tenant signs have been proposed totaling a maximum of 292 square feet. The north building elevation measures 5,000 square feet in area. Thus, a maximum of 750 square feet of wall signage is allowed. The proposed wall signage comprises only 6 percent of the north building silhouette and is well within the maximum area requirement. South Elevation. The comprehensive sign plan calls for a building identification wall sign on the south side of the building, facing Little Canada Road. The sign measures 99 square feet in area and is to be located above the building's south entrance. In addition to the building identification sign, seven individual tenant signs each measuring a maximum of 41 square feet in size are also proposed on the building's south fagade. Like the north building elevation, the south building silhouette measures 5,000 square feet in area and a maximum of 750 square feet of wall signage is allowed. A total of 386 square feet of wall signage has been proposed on the south facade (8 percent), well within the maximum percentage allowance. 2