05-09-2007 Council Agenda - Laserfiche WebLink

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In the case of a shopping center or where there are two or more business uses located within one structure or on one property, the approval of a conditional use permit shall be required for the entire complex in accordance with an overall site plan indicating the size, location and height of all signs. A maximum of 15 percent of the building silhouette shall apply to the principal building where the aggregate allowable sign area is distributed among the several businesses. The east and north elevations of the building are both visible from Country Drive, and are therefore considered the silhouette. The gross silhouette area of the east and north elevations is 25,412 square feet. In that regard, the site is eligible for 3,812 square feet of signage. It appears as though the applicant is proposing 4,780 square feet of signage, although the elevation plan indicates 3,700 square feet. Staff has calculated the total sign area, including five 320 square foot wall signs, eight 350 square foot wall signs, one 180 square foot electronic pylon sign at a height of 25 feet, and one 200 square foot pylon sign, at 4,960 square feet. As stated above, the maximum area for pylon signs for buildings over 24,000 square feet is 200 square feet. In the case of applying this conditional use permit to a complex, the complex may also have two freestanding signs identifying the complex in accordance with the following: 1. Only one sign per street frontage. Lot shall have at least 500 feet of total street frontage to be allowed two signs. Comment: Two pylon signs are proposed along the Country Drive frontage. The site has well over 1,000 feet of frontage on Country Drive, therefore two signs are allowed. 2. Identification signs may be located no closer than five feet to any street right -of- way. Comment: The location of the electronic pylon sign has not been illustrated on the site plan. The applicant has indicated that this sign is intended to be in the northwest corner of the site. As a condition of approval, this sign must meet the five foot minimum setback. The new location for the existing sign meets the minimum setback. 3. Where more than one shopping center identification sign is to be located on such property, no such sign shall be located less than 40 feet from point of intersection of property lines. Comment: Both signs exceed the 40 foot setback from all property line intersections. To summarize, the total signage area proposed for the site greatly exceeds what is allowed by Conditional Use Permit. The area proposed would require an additional variance, which has been applied for at this time. It appears as though the applicant is proposing a three -sided sign above the north and east entrances, each side being 350 square feet in area. Staff has observed other HOM furniture stores with only one sign of this size above each entrance. Staff recommends that the applicant revise their comprehensive sign plan to not exceed 3,812 square feet, the maximum total signage 5