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Joel Hanson From: Jessica Jagoe Sent: Wednesday, August 22, 2007 3:49 PM To: Joel Hanson Subject: FW: McDonald's, Rice Street The contractor for McDonald's would like us to address the Council and see if they would allow raceway mounting. See comments below. Do you want to have it go before their review or give staff approval. Jessica From: Geoff Michael [mailto:GeoffMichael @mchsi.com] Sent: Wednesday, August 22, 2007 2:09 PM To: Jessica Jagoe Subject: McDonald's, Rice Street Hi Jessica: The Minnesota Street elevation is 18' high x 47' long (846 square feet) and the Rice Street elevation is 18' high and 121' long (2,178 square feet). Also, I explained the following to McDonald's: 1. Code, as it exists today, will allow an EMC to change once per 24 hours. By the end of September, you felt that new legislation will allow EMCs to change every 10 minutes. The character height cannot exceed 10" and messages have to change immediately (no scrolling or fading in /out, etc.). 2. The city requires individual letters and requires them to be individually- mounted on the wall, no raceways are allowed. Some thoughts for the Planning Commission and City Council personnel as sign codes are periodically reviewed: As you and I discussed, individually- mounted letters require two, rather large (for neon letters) electrical holes per letter to be drilled into the building (in addition to the mounting holes themselves). In addition to the holes, individually- mounted letters are more expensive to install and more expensive to service than individually- mounted letters on raceways. When a tenant leaves (especially valid in shopping centers), the wall should be refurbished before new letters are installed or the patched holes will be quite unsightly and if enough letters are repeatedly installed and removed, the facade will eventually be so weakened that it will have to be reinforced. This actually happened to one of my installers during an installation on a brick wall. Regarding McDonald's, the front wall (the EFIS portion of the wall that is decorative) on Minnesota Street is not substantial (thickness) enough to support individual letters. That's why the raceway- mounted sign was being installed on 2" square steel tube supports that protrude from the building. The city of Burnsville also requires individual letters (illuminated and /or non- illuminated) but will allow raceways. By painting the raceway the same color as the building, most raceways are never noticed. Hopefully, Little Canada's sign code can be reviewed in the near future with possible changes for consideration. Thanks for your assistance on this project, it is really appreciated. Geoff Geoff Michael 952 - 472 -4216, Office 1