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164. Sign. The use of any words, numerals, figures, devices or trademarks by which <br />anything is made known such as are used to show an individual, firm, profession <br />or business and are visible to the general public. <br />165. Sign - Address. A sign communicating street address only, whether script or in <br />numerical form. <br />166. Sign - Advertising. A billboard, poster panel, painted bulletin board, or other <br />communication device which is used to advertise products, goods, and /or services <br />which are not exclusively related to the premise on which the sign is located. <br />167. Sign Area. That area with the marginal lines of the surface which bears the <br />advertisement or, in the case of messages, figures or symbols attached directly to <br />the part of a building, that area which is included in the smallest rectangle or <br />series of geometric figures which can be made to circumscribe the message, <br />figure or symbol displayed thereon. <br />168. Sign - Area Identification. A freestanding sign which identifies the name of a <br />single or two - family residential subdivision consisting of twenty (20) or more <br />lots; a residential planned unit development; multiple residential complex <br />consisting of three (3) or more structures; an office or business structure <br />containing three (3) or more independent operations; a single business consisting <br />of three (3) or more separate structures existing on individual platted lots or as a <br />planned unit development; or any integrated combination of the above. Said sign <br />shall be limited only to the identification of an area or complex and shall not, <br />unless approved by the City Council, contain the name of individual owners or <br />tenants. An area identification sign shall contain no advertising. <br />169. Sign - Bench. A sign which is affixed to a bench such as at a bus stop. <br />170. Sign - Business. Any sign which identifies a business or group of businesses, <br />either retail or wholesale, or any sign which identifies a profession or is used in <br />the identification or promotion of any principal commodity or service, including <br />entertainment, offered or sold upon the premise where such sign is located. <br />171. Sign - Campaign. A temporary sign promoting the candidacy of a person running <br />for a governmental office, or promoting an issue to be voted on at a governmental <br />election. <br />172. Sign - Canopy. Any message or identification which is affixed to a projection or <br />extension of a building or structure erected in such a manner as to provide a <br />shelter or cover over the approach to any entrance of a store, building or place of <br />assembly. <br />173. Sign - Construction. A sign placed at a construction site identifying the project or <br />the name of architect, engineer, contractor, financier or other involved parties. <br />902 -17 <br />- 5 0 - <br />