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There have been a number of responses to this issue in the Twin Cities area. The most <br />common are listed below: <br />1. On site signage — don't discriminate between commercial and political <br />speech — if the ordinance allows a real estate sign, change the language <br />to allow a generic sign of that size, regardless of message. <br />2. Other on -site signage — this approach would also be true for informational <br />and /or directional signs. The "least restrictive means" would be to <br />regulate only the size and location, irrespective of the message. <br />3. Where the City allows off -site signage, the ordinance must NOT <br />discriminate by message. Therefore, if (for example) real estate signs are <br />allowed off -site, the ordinance should arguably have to allow any type of <br />sign message. Again, the "least restrictive means" would be to regulate <br />only the size and location, irrespective of the message. <br />4. An ordinance may be able to restrict commercial signs to relating to the <br />premises on which they are located, but this type of regulation puts us into <br />the higher level of review. <br />5. Apply an overall maximum size for any sign — 200 square feet regardless <br />of location, property, etc. Require smaller signs by location, zoning <br />district, street visibility, on- or off -site, etc. This regulation is intended to <br />thwart an over -sized billboard if other regulations are found impermissible <br />by a Court. <br />For Little Canada, the City has a number of categories that a billboard operator such as <br />the one in Hopkins and Eden Prairie might attempt to challenge. Many of the signs <br />listed as "Permitted and Prohibited Signs" in Section 903.110 B.1. classify expressly <br />permitted signs by the content: Public Signs, Identification Signs, Political Campaign <br />Signs, Holiday Signs, Construction Signs, Real Estate Signs, Directional /Informational <br />Signs, Garage Sale Signs. Other potentially content -based signs include "Grand <br />Opening" signs in 903.110.C.11 and "Temporary Outdoor Sales Events" signs in <br />903.110.C.12 <br />Of particular concern would be Real Estate, Directional, and Garage Sale Sign sections <br />which expressly permit off -site sign locations. The theory from the Hopkins case would <br />be that since the ordinance permits real estate signs to be off -site, but presumably <br />prohibit other types of commercial advertising off -site, the ordinance distinguishes by <br />content, impermissible unless it can meet the test generally described above. It is <br />unlikely that one type of off -site advertisement (House For Sale Pt-) could be justified <br />over another (Used Cars For Sale►). <br />If the City wishes to keep these regulations in place, an effort would be necessary to <br />identify the "compelling interest" at play and the "least restrictive means" of regulating <br />that type of sign. The City Attorney would be key in this effort. <br />