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Eden Prairie, Hopkins say no to big billboards <br />David Peterson, Star Tribune <br />September 25, 2005 <br />Minnesota cities could wind up spending hundreds of thousands of dollars <br />defending themselves against a lawyer from Atlanta who travels the nation like a <br />high -tech Johnny Appleseed, sowing giant rotating billboards in his wake. <br />"These are five- to seven -story steel structures that will be a blight on the <br />landscape for three generations to come," said Bill Brinton, a Florida -based <br />lawyer who specializes in helping cities fight back. "I've never encountered a city <br />yet that says 'Golly, we don't have enough billboards in this town.' " <br />E. Adam Webb seeks out communities with poorly drafted signage laws, say <br />Brinton and others who have battled him. Those opponents say he challenges <br />the rules in court, then seeks to use the opening he creates to earn the lucrative <br />right to put up the types of signs community leaders had hoped to ban. <br />So far, Eden Prairie and Hopkins are the only Minnesota cities that have tangled <br />with Webb. But under a mutual aid pact through the state's League of Cities, <br />many others will help foot the cost of their fight. Eden Prairie's attorney calls it a <br />"sign code shakedown." <br />And at a hearing Friday in U.S. District Court, Judge David Doty hinted the cost <br />will be high. "You've probably killed two or three trees," he told attorneys on both <br />sides. Thirty -five pages of arguments ought to be enough, he added, but he <br />counted 158. <br />"Let me be nice: You've overbriefed," he said. <br />Webb's adversaries admit that he has been shrewd enough to take advantage of <br />an opportunity that the legal system has presented. Brinton counts about 110 <br />similar sign cases in several states, mostly in the Sun Belt. <br />The problem, they say, is an obscure legal wrinkle that allows Webb to use <br />defects in sign ordinances that have nothing to do with what he is seeking, to be <br />used as a threat to disable the entire code. <br />Cities faced with prolonged and costly litigation are tempted to give in and award <br />him advertising spots that can be worth millions. <br />"He wins the rights, then flips them to someone who wants to use them," said <br />Daniel Mandelker, a professor at the Washington University School of Law in St. <br />Louis, one of the nation's leading authorities on signage law. "In one case alone <br />I've heard those rights were worth $9 million. He's been expanding nationally. <br />He's everywhere." <br />The two Minnesota cities vow that they won't settle, adding that an increasingly <br />sophisticated network of opponents is figuring out how to counter Webb's efforts. <br />Brinton says he is undefeated so far in 13 cases as counsel or co- counsel, <br />mostly in Florida. Five of the cases are still pending. <br />Webb declined to offer any comments for the record, saying he doesn't want to <br />appear to be influencing judges through the media. <br />But in court Friday he had plenty to say, accusing Eden Prairie of an "obnoxious," <br />illegal and unconstitutional attempt to block his clients sign application. The laws <br />were so confusing that the suburb has felt forced three times to go back to try to <br />clean up the ordinance, he said. <br />Last summer, Webb persuaded another federal judge to issue at least a <br />preliminary order siding with him in his suit against Hopkins. In one key passage, <br />U.S. District Judge Michael Davis said of Hopkins' signage codes: "Plaintiffs <br />3 <br />