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<br />I. Introduction and Background <br />Introduction <br />The City of Little Canada is seeking to hire a qualified graphic design and marketing firm to provide <br />professional graphic design services for a city brand and logo refresh. The selected firm will work with <br />city staff and key stakeholders, possibly including city council members, to update the typography for the <br />city’s current logo, provide corresponding typography, and refresh the primary, secondary, and grayscale <br />color palettes for the city’s existing brand style guide. Firms can also provide a cost outline for the <br />redesign of the city’s quarterly printed newsletter <br /> <br />City Background Information <br />Little Canada, Minnesota, is a community of approximately 11,000 residents located just north of Saint <br />Paul. Originally established as a township more than 150 years ago, Little Canada has maintained its <br />small-town character while continuing to grow and evolve. <br /> <br />The City is governed by a City Council consisting of a Mayor and four Council Members, who establish <br />City policy. The City Administrator is responsible for the day-to-day administration of City operations. <br /> <br />City Logo History <br />Based on historical records, the current city logo has been utilized since 1976. The logo, originally a <br />bright red, was adjusted to a more muted shade of red in early 2022. This Request for Proposals is not to <br />redesign the city’s existing and historically significant logo, but rather to modernize the font within the <br />logo, and have that font consistently utilized in city communication efforts. The city’s existing brand style <br />guide is attached as Appendix B. <br /> <br /> <br />