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Color Ratio <br />In most layout design scenarios, <br />primary brand colors should appear in a <br />ratio of approximately 70% Red, 15% white, <br />and 15% black. This ratio does not apply to <br />illustrations, which allows for more flexibility <br />around color choices and ratios. <br /> <br />12 <br /> <br />When a layout calls for the use of accent <br />colors, they should not dominate the design <br />or replace the primary brand colors. <br />The number of accent colors to use and <br />their relative rations will be dependent upon <br />the unique requirements of each layout. <br />Primary brand <br />color wheel <br />Accent <br />color wheel