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9PROPOSAL FOR BRAND AND LOGO REFRESH DESIGN SERVICES — CITY OF LITTLE CANADA <br />CONFIDENTIAL <br />© NEUGER 2026 <br />OUR BRANDING & DESIGN PROCESS <br />Our Branding & Design Process <br />Design Philosophy <br />At Neuger, we believe a brand is more than a logo; it is an "intangible perception" shaped by every interaction. <br />For Little Canada, our approach focuses on evolution, not revolution. We will treat the 1976 logo as a <br />sacred asset, using modern typography to "bridge the gap" between the City's heritage and its future. <br />Methodology <br />Audit & Discovery: Reviewing the current Style Guide (Appendix B) and CivicPlus constraints. <br />Typography & Color Exploration: Identifying fonts that work across Microsoft, <br />Canva and web, alongside an accessible color refresh. <br />Graphic Element Creation: Developing 3-4 supporting visual elements to <br />enhance the City's storytelling on social media and the website. <br />Brand Guide Development: Compiling all approved typography, color palettes, graphic elements and usage <br />guidelines into a clear, user-friendly brand guide to ensure consistency across all city communications. <br />Optional Newsletter: Creating a modular InDesign template that simplifies quarterly production for City staff.