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10PROPOSAL FOR BRAND AND LOGO REFRESH DESIGN SERVICES — CITY OF LITTLE CANADA <br />CONFIDENTIAL <br />© NEUGER 2026 <br />PROJECT UNDERSTANDING & APPROACH <br />Project Understanding & Approach <br />The City of Little Canada is seeking a focused brand refresh rather than a full <br />identity redesign. The project includes modernizing the typography within the <br />existing logo, updating color palette, creating graphic elements and developing <br />an updated brand guide that support the city’s communications, including: <br /> ș City website integration with CivicPlus <br /> ș Microsoft Office and Canva compatibility <br /> ș Printed communications such as newsletters <br /> ș Accessibility standards for color contrast and readability <br />Our approach is structured to move efficiently while ensuring <br />stakeholder input and clear deliverables.