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22 <br />CONFIDENTIAL <br />© NEUGER 2026 <br />WORK EXPERIENCE <br />City of Lanesboro, MN <br />Capturing Community Charm in a Brand <br />Project Overview: Neuger led a branding initiative for Lanesboro <br />to capture its unique historical charm and appeal to both residents <br />and visitors. <br />Relevance: This project demonstrates our ability to work with <br />municipal-adjacent entities to create graphic elements and <br />brand palettes that resonate with a small-town character while <br />functioning in a modern marketing environment. <br />Key Outcome: We developed a visual brand that translated <br />the city's personality into versatile design assets used for local <br />promotion and tourism. <br />Welcome to <br />Lanesboro <br />The gem of southeast Minnesota <br />that connects nature and the <br />arts, and supports a thriving <br />community of small businesses. <br />CONTENTS <br />Logos 3 <br />Color 12 <br />Typography 14 <br />Key Messaging 15