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23 <br />CONFIDENTIAL <br />© NEUGER 2026 <br />WORK EXPERIENCE <br />City of Northfield, MN <br />Representing and Serving the Community <br />Project Overview: Neuger led a comprehensive <br />branding initiative for the City of Northfield to <br />create a visual identity that accurately reflects its <br />vibrant community and diverse services. <br />Relevance: This project is a direct parallel to <br />the City of Little Canada’s needs, as it involved <br />creating a cohesive brand system for a Minnesota <br />municipality that serves its residents while <br />maintaining a professional, accessible image. <br />Key Outcome: We delivered a modernized brand <br />that functions across all city touchpoints, ensuring <br />the identity is representative of the community <br />and scalable for future growth.