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Conclusions <br />Following the stakeholders' direction, the initial plan focused on making service more productive — <br />increasing customers per hour and decreasing costs per customer. An aggressive strategy to <br />maximize ridership on all service — with 65 to 70 percent of service aimed solely at this purpose — <br />had to do the following: <br />• Eliminate route duplication <br />• Trim branches <br />• Add new express routes <br />• Establish a grid network <br />• Fit frequency to density <br />Planners developed a proposal for public comment that would: <br />• increase productivity while retaining transit coverage to nearly 99 percent of current <br />customers. <br />• provide faster travel times for trips throughout the system, where travel time considers time <br />spent walking to a bus stop, waiting, riding and transferring. <br />• simplify the system so it is easier for residents to understand, and make service easier for <br />residents to use for all travel needs. <br />Page 247 <br />