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What is The Porter House? <br />Named after our signature steak entree, The Porter House is <br />an exciting new concept in the casual full- service restaurant <br />market. This unique new concept emphasizes exceptional <br />freshness and quality by focusing the menu options to a <br />limited number of items. <br />This concept is all about focus. Concept originators, Bob <br />Gillen and Kevin Scheif have applied their years of <br />restaurant experience to conceive a concept based on the <br />following guiding principles. <br />• Limit the offerings. Less balls to juggle translates to <br />greater execution. <br />Limit the size. This keeps investment spending and <br />overhead low, forces efficiency and reduces risks. <br />• Maximize the sale per customer. Pick items that <br />represent good value even at a higher price. <br />• Control costs. Only open during peak hours. Price the <br />menu to reflect today's commodity prices. Minimize <br />labor requirements. <br />• Make the guest comfortable. Excite the senses. <br />Page 24 <br />