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League of Minnesota Cities <br />April 18, 1988 <br />Dear city official: <br />183 University Ave. East <br />St. Paul, MN 55101.2526 <br />(612) 227.5600 (FAX: 221.0986) <br />Enclosed are the promotional items for Cities Week. The packet <br />includes the governor's proclamation of Cities Week, buttons, <br />posters, a certificate of appreciation, and a sample press release. <br />A few suggestions: have your mayor read the governor's <br />proclamation; write your own city proclamation of Cities Week <br />(use the governor's as a sample); copy the certificates and use <br />them to recognize city employees and volunteers; write your own <br />press release (use the enclosed release as a sample) and <br />emphasize the "local angle." <br />Add to the sample press release other activities your city has <br />planned for Cities Week. Make the date, time, and place of the <br />event clear. You should re -type the release on city stationery. <br />Add quotes from your mayor, city council members, or the chairman <br />of the Cities Week Committee to give the press release that local <br />angle. <br />If you need a few extra posters and buttons, we do have a limited <br />supply available. <br />If we can be of any assistance, please contact Jean Goad or Deb <br />Nyberg at the League. <br />OTHER HINTS: <br />*Have a contact person available for press. Contact person <br />should arrange any interviews or photos for media. <br />*Localize the press release. <br />*Schedule an appointment with the appropriate person at the <br />newspaper, radio station, or television station to present the news <br />release and discuss coverage of the Cities Week events along with <br />publicity before the week. <br />*Have a good time. <br />Page 84 <br />