03-08-1989 Council Agenda - Laserfiche WebLink

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D- 3307(L) (1-89) FROM THE DEPUTY DIRECTOR BUREAU OF THE CENSUS UNITED STATES DEPARTMENT OF COMMERCE Bureau of the Census Washington, D.C. 20233 OFFICE OF THE DIRECTOR In preparation for the Bicentennial Census of this Nation, April 1, 1990, the Census Bureau has developed various operational and promotional programs to make it the most successful census ever. Local and American Indian tribal governments, as major users and beneficiaries of results, can play a vital role in ensuring the completeness of the count. This letter introduces a key promotional instrument for governments, the Governments Promotion Handbook. This handbook contains guidelines to assist you in designing a Complete Count Program to publicize actively the census in your area. The handbook presents three broad approaches to promoting the census in your area, We encourage you to use these approaches separately, in combination, or in concert with your individual ideas to achieve a complete count. 1. Complete Count Committee We recommend establishing a Complete Count Committee to plan and implement local promotional activities. The committee is a voluntary working group composed of influential government officials and community leaders. Our experience shows that a committee is one of the most effective means of involving community leaders in the census and establishing the importance and credibility of the 1990 census to community members, Of course, in your community, there may be more effective existing structures or programs for planning and implementing local promotional activities. If so, we encourage you to use them. 2. Government Employee Initiative Government employees working in the community can be a significant force in census promotion. Thus, the goal of this initiative is to make government employees "census smart" by suggesting a series of awareness activities that governments can implement for their employees. 3. Promotional Mix This option provides a medley of stand -alone activities from which governments can select to implement individually or in some combination. All promotional activities carry suggested timing. These times coincide with specific operational and promotional efforts by the Census Bureau. If governments implement promotional activities, we will create the kind of cooperative nationwide awareness campaign necessary for a successful Bicentennial Census. We would appreciate knowing your plans to organize a Complete Count Program. Please complete the enclosed form and return it to the Regional Census Center for your State listed on the reverse side of the form. We hope this information is useful in planning your local promotional program. We look forward to working with you. ncerely, . KIN ANNON Enclosures Page 13