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A final comment. Signs are important for business operation, but <br />are successful only when they are clear and readable. A <br />streetscape cluttered with too many signs is counterproductive <br />both for the business communication effort and from the community <br />environment aspect. In addition, as important as signs may be, <br />businesses do not make siting decisions based on a community's <br />sign ordinance. In the development process, businesses locate <br />according to competition and street traffic. Not until late in <br />the process do businesses ask about sign information. To be <br />sure, they will request as much signage as they can get. <br />However, as an economic development tool, sign regulation plays <br />little role. <br />cc: Joel Hanson <br />Kathy Glanzer <br />John Palacio <br />Tom Sweeney <br />Nick Boosalis <br />4 <br />Page 115 <br />