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3. Questionnaire Design <br />To conduct the research for the City of Little Canada, we propose <br />to design two questionnaires: <br />• A questionnaire for the community residents <br />• A questionnaire for the businesses in the City <br />These questionnaires will be no more than four pages (2 double - <br />sided 8 1/2" x 11" pages), if done by mail or 15 minutes if done by <br />phone. <br />Experience has shown that close contact with clients is the most <br />effective way to ensure that appropriate questionnaires are <br />designed. We will work closely with representatives of the City to <br />ensure that the survey questionnaires are appropriate and address <br />the research goals. <br />An appropriate questionnaire depends on the successful <br />completion of the following: <br />1. Identification of issues and topics that need to be addressed <br />2. Construction of reliable and valid questions <br />3. Construction of a questionnaire format appropriate for the <br />particular study <br />4. Pretesting of the questionnaire <br />Each of these steps is described below. <br />Identification of issues: Anderson - Niebuhr researchers <br />will work closely with City representatives to design the <br />questionnaires such that all relevant topics and issues are <br />adequately addressed. <br />In general, we know that the City wishes to research community <br />needs, attitudes, and satisfaction with City services. Topics for the <br />questionnaire will include, but not be limited to, the following: <br />♦ Needs of community residents and businesses <br />♦ Satisfaction with City services <br />• Willingness to pay for selected services <br />• Expectations regarding City services <br />♦ Opinions about City services <br />• Other potential topics to be identified during discussion <br />with City representatives <br />Question Construction: Questions will be worded in <br />ways that minimize bias and maximize validity and reliability. <br />Careful attention will be given to phrasing the questions to ensure <br />they ask for precisely the desired information. Questions will be <br />worded to be easily understood and interpreted in the same way by <br />all survey participants. <br />Page 15 <br />7 <br />