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1. Project Design <br />The first step is to design the project so that the City is able to <br />obtain useful, action - oriented information from the community <br />research. Anderson - Niebuhr will work with City representatives at <br />the start of the project to discuss and finalize: <br />• The specific objectives to be achieved from the research <br />• The methodologies to be used in the study and analyses of <br />the results <br />• The precise definition of the populations <br />• The specific topics to be addressed in the questionnaires <br />• The timetable for the project <br />City representatives have already provided some of this <br />information during an initial discussion with Anderson - Niebuhr. <br />2. Sampling Design <br />It is our policy to work closely with our clients to define the <br />populations and samples for the project and to implement a <br />sampling strategy that yields accurate data that are generalizable <br />to the desired populations. Final decisions related to population <br />definition and sampling design are best made after close <br />consultation with the client. These decisions determine the types <br />of generalizations that can be made based on the survey data. <br />The population definitions and sampling designs proposed below <br />are based on our preliminary understanding of the City's needs for <br />the research. After further discussions with City representatives, it <br />may become advisable to revise the sampling strategy. We are <br />willing to discuss such changes if desired. <br />The City is interested in obtaining data that accurately reflect the <br />needs, satisfaction, and attitudes of residents and businesses. <br />Therefore, the populations will be interest are residents who live in <br />the City of Little Canada and businesses located in the City. <br />We propose to survey a random sample of 375 households and a <br />random sample of 100 businesses. We will use computer <br />generated random numbers to select the samples to prevent <br />sampling bias and to insure that each member of the population <br />has a chance to be selected. Samples of these sizes will provide <br />data that are accurate within ± 5% at a 95 percent confidence <br />level. <br />Anderson - Niebuhr will be responsible for obtaining a listing of <br />households in the City. We assume the City can provide a listing <br />of businesses in the area. <br />Page 14 <br />6 <br />