02-09-1994 Council Agenda - Laserfiche WebLink

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The right firm the right decision The more competitive the marketplace becomes, the more important it is to make the right decisions the first time. nderson, Niebuhr & Associates, Inc. Anderson, Niebuhr & Associate,:; Inc., a national marketing research firm, helps eliminate the guesswork from strategy decisions. Our clients depend on us to provide reliable information that is directly related to their decisions. To do this, we listen. We establish a direct line of communication with each client at the outset of every project. We want to thoroughly understand your needs. Project in Design Asking the right questions • Obtain input from decision makers • Identify decisions to be made • Set objectives for the research • Design study to collect relevant information Sampling •Design Asking the right people • Select representative samples • Define appropriate subgroups or segments • Choose appropriate sample types • Choose correct sample sizes Questionnaire ~Design Asking questions in the right way • Write questions that address research and analysis objectives • Design questionnaires respondents will complete • Construct valid and reliable questions Pretest to eliminate potential problems Careful project design and early planning prevent later headaches. Our professional staff works closely with clients to make sure that we understand exactly what is needed. If you wish, we'll help define the problem and its ramifications to insure that our marketing research answers the light questions. Unlike others who rely on "off- the - shelf" research designs, we develop intelligent, well - planned projects that are specific to each client. You can rely on our expertise to provide the answers you need to make sound decisions Our clients' decisions are often based on information collected from representative samples of people. Using scientific meth- ods, we select samples that accurately reflect each client's target audience. We utilize all types of sampling designs, so we choose groups that are large enough to provide reliable data, yet small enough to be efficient. P Asking questions in the right way is essential to your decision - making process. We are experts in the creatio of reliable and valid questions. Our questions are skillfully designed .lie are easy for the respondent totnswer and obtain all the inforntatidhyou need. i. One way we insure -qu tty 1st:: pretest-- questionnaires carefully to elin nate any possibltoblems