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Our exceptional response <br />rates to both mail and <br />telephone surveys (over 90 %) <br />and expert statistical analyses <br />mean that you can depend <br />on the data we collect. We <br />are unique because we careful- <br />ly analyze the entire research <br />project and make actionable <br />recommendations that relate <br />to your decisions. The results <br />you receive are practical, <br />usable and straightforward. <br />Anderson, Niebuhr & Associates, <br />Inc. will identify the information <br />you need, gather it using <br />carefully chosen research <br />techniques, thoroughly analyze <br />it, and communicate it to <br />you in usable form. You'll be <br />confident you made the right <br />decision because you acted <br />on the right information. <br />Anderson, Niebuhr & Associates, <br />Inc. is also nationally recognized <br />as a leader in providing <br />training for professiona <br />in marketing research. <br />use our'k�now!edge <br />and perti a if __ .... <br />insure the,qua <br />fyopr.researc <br />Data <br />•Collection <br />Obtaining answers <br />to questions <br />• Use data collection <br />techniques appropriate <br />to project <br />• Match skilled <br />interviewers to project <br />requirements <br />• Compile accurate data <br />• Achieve response rates <br />that exceed 90% in <br />both mail and telephone <br />surveys <br />Data <br />~Analysis <br />Relating answers <br />to client needs <br />• Apply expertise in <br />statistical techniques to <br />meet client needs <br />• Choose analysis <br />procedures appropriate <br />for project objectives <br />• Use multivariate <br />procedures when <br />appropriate <br />Reporting <br />Woof Results <br />Communicating <br />results effectively <br />• Translate information into <br />easy -to- understand reports <br />• Design creative graphics <br />to communicate results <br />• Tailor resulting report to <br />client needs <br />• Make actionable <br />recommendations relevant <br />to client decisions <br />• Conduct presentations <br />mbec of <br />sample. <br />dgeofdata' ar <br />Irminate <br />,causer `< <br />• Successful marketing research`demanc <br />• a careful and thorough? analysis Our <br />knowled9e of statistical procedures, <br />and their' appropriate use is essentials <br />This knowledge is backed up by the <br />latest computer hardware and skilled <br />analysts who can match' sophisticated <br />software Your project. Wecando <br />simple projects or ccoductcomplat <br />statistical analyses <br />3 s e$ ums4$ sr� conf }c <br />Excessivenumbers�conirisina mm e <br />tation'„andneedlessjargnn-ar th en <br />products of many c N <br />surveys' In contrast;; we producerre;levam <br />•` infornationetandtranslatertieta rrepq s <br />tfia are easy td underrstan <br />through thetexcess 'tarlorin <br />to th spenfi need rake a it <br />clientSinceourrecortiii dat n <br />ec.s.o �,. <br />relevatrttasyau�dec�laava ca crUC <br />understagd„theresultsanctu <br />Asskilled communicators w ca <br />• effectively present ithe resultso y <br />• marketing, surveytaboards mans <br />mer orothe groupsotdecisio maker: <br />