03-23-1994 Council Agenda - Laserfiche WebLink

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Decision Resources Ltd. December 10, 1993 Mr. Joel Hanson City Administrator City of Little Canada 315 Little Canada Road Little Canada, Minnesota 55117 Dear Mr. Hanson: Decision Resources, Ltd., is pleased to present this survey research proposal to the City of Little Canada. Much of this proposal is based upon your telephone conversation with my partn- er, outlining the parameters and objectives of the study. This prospectus is organized in three parts: a discussion of the goals of the research; a proposed design and schedule; and, total project costs. As you will see, I am certain that DRL can pro- vide the City with the information it seeks in both a cost - effective and timely manner. GOALS OF THE RESEARCH: Among the issues to be included in the survey, four main topics have been outlined: evaluation of current service levels, capi- tal projects, communications, and changing city demographics. The questionnaire would be divided between these area of interest and other concerns of the City Council and City Staff. DESIGN AND SCHEDULE OF THE RESEARCH: Since the generation of reliable survey results is a goal of the research, the sample size is dictated by the degree of accuracy desired. We would recommend a total sample of 400 respondents, chosen randomly across the community. This sample size provides an overall accuracy of + 5.0% for the entire city and permits various demographic breakdowns to be made, such as home owners and renters, various portions of the city, residential longevity, age, and household composition. Working with the City Council and City Staff, DRL would develop a questionnaire of sixty question units. The survey instrument would include open -ended and closed -ended queries, as well as demographic questions. These latter question items would be 3128 Dean Court • Minneapolis, Mint Pape 64 920 -0337 • Fax (612) 929 -6166