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2015 Retail Leaders Program Form of Plan -O -Gram <br />Retailer agrees to merchandise PM USA products and PM USA Cigarette Signs in accordance with the requirements <br />of this Agreement, With respect to a Store participating in the Fixture Plan, Retailer understands and agrees that <br />certain requirements are illustrated in this Pian -O -Gram. Retailer is solely responsible for full compliance with the <br />terms and conditions of this Agreement, Including this Plan -O -Gram. In the event of a conflict between the Plan -0 - <br />Gram and the terms and conditions of the Agreement, the terms and conditions of the Agreement will control. <br />Plan Type <br />POG #: Store #: <br />Retailer: AGDC Account Manager: <br />Retail Control #: Territory #: <br />Mgmt. Acct it: <br />PM USA Share (expressed as a percentage) means the greater of: <br />❑ PM USA's share, for a period of time designated by PM USA, of the aggregate cigarette purchases <br />(as reported in STARS) by the Store, or, for any Store that is part of a Chain, all Stores associated <br />with such Store's AGDC management account number = %; or <br />❑ PM USA's share, for a period of time designated by PM USA, of the aggregate cigarette purchases <br />(as reported in STARS) by all stores in the AGDC sales district in which the Store is located (or <br />state, if the Store is located in Alaska or Hawaii), or if the Store is part of a Chain, the AGDC sales <br />district in which the Chain's headquarters, or the Chain's division headquarters, if applicable, that <br />signs the Agreement, is located (or state, if located in Alaska or Hawaii) = %, <br />0 65% maximum PM USA Share applies. <br />PCMA Fixture Layout: <br />OCMA Fixture Layout: <br />Page 3 of 4 <br />19 <br />